Le bilan des prix publicitaires selon Gunn Report 2016

Le Gunn Report révèle les prix d'excellence de la publicité mondiale. Des campagnes (x45) qui ont remporté des Gold Lion, des Gold Effie et les "Holy Grail", soit des dispositifs à la fois créatifs et commercialement efficaces. Les premiers de la classe en 2016 sont : BBDO (pour le réseau), Adam&Eve (DDB Londres pour l'agence), Burger King 'McWhopper' (meilleure campagne), les Etats-Unis comme pays le plus primé, Samsung comme l'annonceur de l'année.

Les résultats (in english)

Most Awarded Campaigns Across All Gunn Report Media 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)

2 Microsoft Xbox, 'Tomb Raider Survival Board', McCann (London)

3 DB Export, 'Brewtroleum', Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016

1 Loterias y Apuestas del Estado, 'Justino - Night Shift', Leo Burnett (Madrid)

2 Currys PC World, 'Spare The Act - Laptop', AMV BBDO (London)

3= Harvey Nichols Loyalty App, 'Shoplifters', adam&eveDDB (London)

3= John Lewis Home Insurance, 'Tiny Dancer', adam&eveDDB (London)

3= Volvo Trucks, 'Looks Who's Driving Feat. 4-yr-old Sophie', Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1 Microsoft Xbox, 'Tomb Raider Survival Board', McCann (London)

2 Burger King, 'McWhopper', Y&R New Zealand (Auckland)

3 DB Export, 'Brewtroleum', Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)

2 ING, 'The Next Rembrandt', J. Walter Thompson (Amsterdam)

3 Lockheed Martin, 'Field Trip To Mars', McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1 Burger King, 'McWhopper', Y&R New Zealand (Auckland)

2= DB Export, 'Brewtroleum', Colenso BBDO (Auckland)

2= REI, '#OptOutside', Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2016

1 adam&eve DDB (London)

2 Colenso BBDO (Auckland)

3= AlmapBBDO (São Paulo)

3= Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016

1 BBDO

2 McCann

3 Leo Burnett

Most Awarded Countries in the World 2016

1 USA

2 UK

3 Australia

Most Awarded Advertisers in the World 2016

1 Samsung

2 Burger King

3 Volkswagen

Most Awarded Production Companies in the World 2016

1 O Positive Films (New York, Santa Monica)

2 Landia (Buenos Aires, Los Angeles, Madrid)

3 Blink Productions (London)

Most Awarded directors in the World 2016

1 David Shane (UK)

2= againstallodds (UK)

2= Steve Rogers (USA, France, Australia)