Le podium du Gunn Report 2014
45 prix et autres festivals épluchés donnent le millésime 2014 du Gunn Rebort. BBDO est le réseau le plus récompensé; Forsman & Bodenfors l’agence plébiscitée, Sound of Honda la campagne la plus acclamée, les USA le pays avec le plus de lauriers créatifs et Volvo l’annonceur distingué. En production, c'est MJZ qui a trusté les prix
Donald Gunn, fondateur du Gunn Report, a livré les resultats 2014 élaborés, comme chaque année, à partir de l’ensemble des palmarès créatifs à l’international. Le chef d’orchestre Gunn Report 2014 est Malcolm Poynton, nouveau global chief creative officer de Cheil Worldwide.
Most Awarded Film Commercial in the World in 2014
1 Volvo Trucks, 'The Epic Split', Forseman & Bodenfors (Gothenburg)
2 Harvey Nichols Christmas, 'Sorry I Spent It On Myself', adam&eveDDB (London)
3 New Zealand Transport Agency, 'Mistakes', Clemenger BBDO (Wellington)
Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
1= Fiat/Don't Text And Drive, 'Letters' campaign, Leo Burnett Tailor Made (São Paulo)
= Guinness Draught In A Bottle, 'Un-Cinq' campaign, BBDO Proximity (Singapore)
3 British Airways, 'The Magic of Flying', OgilvyOne Worldwide (London)
Most Awarded Digital Ads in the World in 2014
1 Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)
2 Volvo Trucks, 'The Epic Split', Forseman & Bodenfors (Gothenburg)
3 Volvo Trucks, 'Live Test Series', Forseman & Bodenfors (Gothenburg)
Most Awarded All Gunns Blazing in the World in 2014
1 Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg)
2 ABTO/Brazilian Organisation of Organ Transplant, 'Bentley Burial', Leo Burnett Tailor Made (São Paulo)
3 Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)
Most Awarded Campaign Across All Gunn Report Media in 2014
1 Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)
2 Harvey Nichols Christmas, 'Sorry I Spent It On Myself', adam&eveDDB (London)
3 Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg)
Most Awarded Agencies in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 adam&eveDDB (London)
Most Awarded Agencies in Digital in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)
Most Awarded Networks in the World in 2014
1 BBDO
2 DDB
3 Leo Burnett
Most Awarded Countries in the World 2014
1 USA
2 UK
3 Brazil
Most Awarded Advertisers in the World in 2014
1 Volvo
2 Volkswagen
3 Honda
Most Awarded Production Companies in the World in 2014
1 MJZ (Los Angeles, London, New York)
2 Folke Film (Stockholm)
3 Outsider (London)
Most Awarded Directors in the World in 2014
1 Andreas Nilsson (Sweden)
2 James Rouse (UK)
