Avec Canvas, Facebook veut booster la pub mobile

Le 26/02/2016 à 00:06 par Frédéric Roy

Facebook poursuit son offensive publicitaire en l’axant sur le mobile qui est aujourd’hui le principal canal de consultation du site. C’est ainsi que le groupe a annoncé hier le lancement mondial de Canvas, un nouveau présenté comme "une expérience publicitaire immersive sur mobile", s’appuyant sur "des temps de chargements extrêmement courts". Intégré au fil d’actualité, Canvas est un format natif dont les temps de chargement sont "10 fois plus rapides que sur un site web classique", affirme Facebook. Fonctionnant aussi bien sur Android que sur iOS, ce nouveau format vise avant tout à garder les internautes sur Facebook après qu’ils ont cliqué sur une annonce. La proposition est d’autant plus forte que le Canvas est entièrement personnalisable, dans lequel elles peuvent faire cohabiter différents médias (photos, texte, vidéos, call-to-actions). Des marques comme Coca-Cola, Burberry ou L'Occitane ont testé le format visible ici. 

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