Infographie : le modèle de l'attribution selon les décideurs du digital

Le 24/03/2016 à 18:41 par Thierry Wojciak

Quantcast, spécialiste de la publicité programmatique et de la mesure d’audience sur internet, vient de publier une infographie permettant de dresser un panorama de l'attribution, un modèle qui permet la mesure de la contribution de chaque levier digital (display, affiliation, SEO, liens commerciaux, etc.) à une conversion enregistrée. Réalisée par iligo, l'étude a ainsi interrogé des décideurs du digital (spécialistes de l'achat d'espace, annonceurs ou agences).

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