Les Français toujours friands d’actu

Le 24/03/2016 à 22:40 par Frédéric Roy

Près de deux tiers des Français suivent l’actualité plusieurs fois par jour, se tournant de plus en plus vers les réseaux sociaux, selon une étude publiée jeudi par Médiamétrie. Une écrasante majorité de Français (90 %) s’intéresse à l’actualité au moins une fois par jour, tandis que 63 % la consultent plusieurs fois par jour, détaille Médiamétrie dans l’étude "Actu 24/7", des chiffres stables par rapport à la dernière étude, en 2013. Les Français s’informent en majorité via les journaux télévisés (8 individus sur 10), les chaînes d’information en continu (52 %), les radios généralistes ou d’information (49 %) et la presse (49 %). En 2016, 17 % des personnes interrogées qui consultent l’actualité le font via les réseaux sociaux, soit une progression de 5 points par rapport à 2013. Facebook est le réseau le plus utilisé devant Twitter. La grande majorité des individus (88 %) consulte en premier lieu les articles et les vidéos partagés par leurs proches. Les médias numériques progressent lentement : en 2016, 38 % des individus interrogés déclarent s’informer via les médias numériques, contre 34 % en 2013. Le numérique touche particulièrement les jeunes (77 % des 18-24 ans les utilisent pour s’informer) et les CSP + (49 %), qui ont l’habitude de se servir de leur smartphone ou de leur tablette pour s’informer. L’étude a été réalisée du 27 janvier au 16 février 2016 auprès de 3 105 individus de 18 ans et plus par téléphone ou en ligne.

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